CASE STUDY

GCC

Building a connected corporate marketing presence.

Integrated U.S. marketing and communications spanning corporate web, product marketing, industry advertising and sales collateral.

Campaigns & MarketingCommunications & CollateralContent & CreativeWeb & Digital
GCC project presentation
PROJECT OVERVIEW
The Challenge

Present a large, multi-market building materials company consistently across digital, corporate, sales and industry-specific communications.

The Approach

Create and support a coordinated set of website, corporate, product and industry materials that share a clear visual and communications system.

THE SYSTEM

One client.
Multiple connected pieces.

Brand, digital, content and communications presented as one integrated client system.

GCC client work: Corporate Website.
Corporate Website
GCC client work: Corporate Brochure.
Corporate Brochure
GCC client work: Microsilex Advertising.
Microsilex Advertising
GCC client work: Oil & Gas Industry Advertising.
Oil & Gas Industry Advertising
GCC client work: World of Concrete Brochure.
World of Concrete Brochure
GCC client work: World of Concrete Advertising.
World of Concrete Advertising
OUTCOME

A connected presence, built to work across channels.

A more unified corporate marketing presence across multiple audiences and channels.

All Work
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