CASE STUDY

Silent Wings

An outdoor-product brand designed for a focused enthusiast audience.

Identity, ecommerce website and product photography for a hunting and outdoor-products company.

Content & CreativeStrategy & BrandWeb & Digital
Silent Wings integrated project presentation
PROJECT OVERVIEW
The Challenge

Create a focused product brand with an authentic visual language for a specialized outdoor audience.

The Approach

Pair a bold identity and product photography with a dark, product-led ecommerce experience and clear shopping pathways.

THE SYSTEM

One client.
Multiple connected pieces.

Brand, digital, content and communications presented as one integrated client system.

Silent Wings client work: Ecommerce Website.
Ecommerce Website
Silent Wings client work: Brand Identity.
Brand Identity
Silent Wings client work: Product Photography 01.
Product Photography 01
Silent Wings client work: Product Photography 02.
Product Photography 02
Silent Wings client work: Product Photography 03.
Product Photography 03
Silent Wings client work: Product Photography 04.
Product Photography 04
Silent Wings client work: Product Photography 05.
Product Photography 05
Silent Wings client work: Product Photography 06.
Product Photography 06
Silent Wings client work: Product Photography 07.
Product Photography 07
Silent Wings client work: Product Photography 08.
Product Photography 08
Silent Wings client work: Product Photography 09.
Product Photography 09
Silent Wings client work: Product Photography 10.
Product Photography 10
Silent Wings client work: Product Photography 11.
Product Photography 11
Silent Wings client work: Product Photography 12.
Product Photography 12
OUTCOME

A connected presence, built to work across channels.

A distinctive online presence aligned with the product category and customer community.

All Work
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